Archive for the ‘market’ Category
Google, a champion of internet advertising, seeks to test its hand at cell phone ads
With more and more cell phones supporting capable browsers, a logical area of expansions is the advertising market for cell phone browsers. Most ads have trouble with cell phone browsers resolutions and are not conducive for the environment. This is troublesome as the cell phone internet industry today is what the internet of yesterday was — financially unfueled.
In the early days of the internet in the 1990s, large companies sprang up promoting websites which reached massive values by only providing amorphous content and limited services. These sites made billionaires of people like Mark Cuban, but inevitably the bubble burst and the market fell apart.
Today much of the modern internet is driven heavily by advertising, similar to the offline news industry. If the internet is a vehicle, advertising is the fuel that drives much of it. And these days, cell phone internet connections provide little “fuel” to the internet. Google seeks to change that.
Google on Wednesday announced that it will be deploying small brand-image advertisements, which it is custom making. When the site detects a cell-phone browser, it will switch to displaying these ads. This, Google hopes, will help it conquer the vast new emerging market.
Google feels that its fate is inextricably tied to cell phones and other mobile devices as the industry continues to shift toward mobile sales and development. The company has heavily invested in developing an OS named Android, which it hopes will help standardize the mobile phone industry. And like most Google products, the OS will likely find a way to tie in ads for revenue.
The new system Google will be rolling out for mobile browser advertising will display images similar to those seen on PC browsers. The images will be scaled optimally to look appropriate on the small screen. Advertisers will pay on a per click basis, and are only allowed to link to pages optimized for mobile phones.
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With the housing market slowing down, times are hard for estate agents. But given their reputation – however unfair – will people care?
“Sympathy” and “estate agent” are not words often found in the same sentence.
Characterised as pushy and insincere, the good ones, just like journalists and politicians, are viewed as the exception rather than the rule.
But given the doom and gloom headlines about the housing market, how badly are they suffering?
As they depend so directly on sales, the fall in mortgages does not make happy reading. Between November and February, the monthly figure for mortgages on new homes fell from 80,000 to below 50,000, according to the Council of Mortgage Lenders (CML).
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It’s tough out there, says Peter Bolton King, chief executive of the National Association of Estate Agents, but save your sympathy because it’s only the bad ones who are going to the wall.
“Estate agents offering a good service, qualified people who know what they’re doing and employ quality people, they always rise above others in this kind of market. The cream rises to the top.
“So far the people closing offices and laying off staff, the feeling I’m getting is it’s not our members – it’s not the older established agents – it’s those who set up in the boom period and thought ‘Anyone can sell property’.
“I don’t have massive sympathy for those who aren’t doing a proper job.”
Knowledge base
Overall it’s a mixed picture with agents in some areas prospering and some not. Lettings are doing well but the corporate sector has wielded the axe, with big names like Countrywide among those closing offices in this sector.
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 They may be taking home less money than they need to pay the mortgage, with the obvious irony that entails  Henry Pryor, ex-estate agent
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“A lot of estate agents haven’t seen this sort of slower market before, and it will come as a shock to them. But it shouldn’t because it means it’s a proper negotiating, selling market when you have to know what you’re talking about.”
He is confident the market could pick up again soon because – unlike in the crash of the early 90s, when interest rates and unemployment were high – there are plenty of people eager to move.
A bleaker picture is painted by Henry Pryor, a former estate agent and housing expert, who says that with sales falling so dramatically, it’s a desperate situation for people dependent on commission.
“A lot of estate agents are paid a basic salary and a performance bonus.
“Through no fault of their own, they will not be doing the business they would expect to be and this will have very serious repercussions on relationships and marriages because they may be taking home less money than they need to pay the mortgage, with the obvious irony that entails.”
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