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CHINO HILLS, California (Reuters) – Living in the shadow of Los Angeles, retiree Doug Sparkes thought that Tuesday’s strong tremor had squarely hit the big city.
Little did he know his town of Chino Hills, where he and his wife live on a farm with horses and chickens, was the epicentre of the biggest earthquake to hit the Los Angeles area in nearly 15 years.
“The first thing we thought was that L.A. went down and we were on the other end of it,” Sparkes said as he shopped at a supermarket a few hours after the magnitude 5.4 quake. “It was a hard shake and it lasted about 30 seconds.”
The Sparkes had been through stronger Southern California temblors, the 1994 Northridge and the 1987 Whittier Narrows quakes.
“This felt double that,” said Debbie Sparkes. The centres of those quakes were much farther from Sparkes’ home, though.
Around 30 miles (48 km) east of Los Angeles and home to 80,000 people, Chino Hills is a pleasant suburb with new large homes built among the big rolling hills.
The town returned to normality just a few hours after the temblor and filled up with people shopping and eating out. Only the presence of police, emergency teams and reporters indicated something big had happened.
The Wal-Mart store where some bottles fell off the shelves was back open for business in a few hours, after inspectors made sure nothing would fall and hurt customers. Continued…

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Christopher Capozziello for The New York Times

Taber Lightfoot sought reimbursement for cellphone spam.

Cellphones have become consumers’ most personal technological devices. Some industry executives, along with consumer groups and security experts, are concerned that unwanted text messages on phones will be an even greater headache than unwanted computer messages.

Cellphone spam is particularly annoying to its recipients because it is more invasive — announcing itself with a beep — and can be costly.

Taber Lightfoot, an assistant director for new media at the Yale School of Management, is among those who have paid for the privilege of receiving cellphone spam.

“I was at work and I got so annoyed,” she said of the first burst of three messages she received. She got another burst two days later.

“That is when I called Verizon and demanded they reimburse me $1.60 for eight text messages,” Ms. Lightfoot said. “It wasn’t a lot of money, but it was my money.”

American consumers are expected to receive an estimated 1.5 billion unsolicited text messages in 2008, according to Ferris Research, based in San Francisco, which tracks mobile messaging trends. That is nearly double what they received in 2006.

Of course that is a small percentage of the overall number of messages: an industry survey showed that consumers in the United States sent and received about 48 billion text messages in December alone. But for many people who are charged as much as 20 cents for an incoming message or are interrupted in the middle of dinner, even one is too many.

“The reason this really burns people up is because they have to pay for messages they don’t want, and they shouldn’t have to,” said Chris Murray, senior counsel for Consumers Union, a nonprofit group.

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