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Google, a champion of internet advertising, seeks to test its hand at cell phone ads
With more and more cell phones supporting capable browsers, a logical area of expansions is the advertising market for cell phone browsers. Most ads have trouble with cell phone browsers resolutions and are not conducive for the environment. This is troublesome as the cell phone internet industry today is what the internet of yesterday was — financially unfueled.
In the early days of the internet in the 1990s, large companies sprang up promoting websites which reached massive values by only providing amorphous content and limited services. These sites made billionaires of people like Mark Cuban, but inevitably the bubble burst and the market fell apart.
Today much of the modern internet is driven heavily by advertising, similar to the offline news industry. If the internet is a vehicle, advertising is the fuel that drives much of it. And these days, cell phone internet connections provide little “fuel” to the internet. Google seeks to change that.
Google on Wednesday announced that it will be deploying small brand-image advertisements, which it is custom making. When the site detects a cell-phone browser, it will switch to displaying these ads. This, Google hopes, will help it conquer the vast new emerging market.
Google feels that its fate is inextricably tied to cell phones and other mobile devices as the industry continues to shift toward mobile sales and development. The company has heavily invested in developing an OS named Android, which it hopes will help standardize the mobile phone industry. And like most Google products, the OS will likely find a way to tie in ads for revenue.
The new system Google will be rolling out for mobile browser advertising will display images similar to those seen on PC browsers. The images will be scaled optimally to look appropriate on the small screen. Advertisers will pay on a per click basis, and are only allowed to link to pages optimized for mobile phones.
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