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Intel is releasing into public beta today a new “experimental” product from its labs called Mash Maker
. It’s a browser plugin – most functional with Firefox but also available for Internet Explorer – that lets end user create their own mashups on top of existing websites.
The idea of a mashup, while very central to the movement we call Web 2.0, has always struck me as an overly techie concept. And Intel’s Mash Maker doesn’t do much to change that, even though it tries to bring mashups more mainstream.
What’s a mashup? Simply a combination of data from disparate sources into one presentation. Web 2.0 sites mash up data all the time without asking their users to do much. Problems only seem to arise when when users are required to link data together in manual, custom ways.
There are other places on the web where Intel likes to highlight its mashups, such as Expedia where a “leg room” mashup will show you how much estimated leg room you’d have on each search results flight. You can also pull up Yelp reviews when flipping through Craigslist.
But much of the web is like the Wild West and there are no premade mashups yet. That’s where presumably you are expected to come up with your own. And Intel has provided all the options you need to make a mashup from right within the browser extension. But honestly, the vast majority of users are going to have no clue or desire to learn how to make mashups with it. This is where the idea of an end user mashup program falls short, and it’s same the reason you’ll never hear your (normal) friends mention how they stayed up all night playing with Yahoo Pipes.
| Website: | www.intel.com |
Intel is best known for producing the microprocessors found in many personal computers. The company also makes a range of other hardware including network cards, motherboards, and graphics chips. Learn More
“PSP Still Ahead In Japanese Hardware Sales Market research firm Media Create has revealed data for weekly hardware sales in Japan for the week ending April 13th, following details of the software top thirty.
Despite the number one success of Mario Kart Wii in the software charts, it is the sustained popularity of Capcom’s Monster Hunter Portable 2nd G which continues to drive hardware sales.
The PSP hit helped maintain the position of Sony’s portable as the best selling console in Japan, with 85,721 unit sold – down 35,000 on the previous week.
Despite the success of Mario Kart Wii, the Nintendo DS remained in second place, with sales down around 8,000 units at 47,158. Wii sales did increase slightly, though, up over 1,500 units to 46,296.
As previously predicted, the PlayStation 3 finally passed the 2 million mark for lifetime sales-to-date in Japan this week. Weekly sales, though, dropped by 3,000 units to 8,232.”
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