Archive for the ‘launches’ Category
Microsoft launches advertisements on mobiles in battle with Google – Times Online
Posted on: May 23, 2008
- In: - | advertisements | battle | Google | in | launches | Microsoft | mobiles | on | Times Online | with
- Leave a Comment
Microsoft has opened a new front in the battle with Google, the search engine group, in the increasingly ferocious struggle for control of the online services market.
The software giant has said that users of its popular e-mail and instant messaging tools on mobile phones will display advertisements for the first time. Those using Windows Live on phones will also see ads.
Mobile telephony is regarded as an increasingly important component of the digital advertising market as new devices, such as Apple’s iPhone, improve the use of web-based services.
While it represents a small part of spending on digital advertising, it has significant potential because of the ability for advertising to be coupled with location using GPS.
Microsoft bought ScreenTonic, an advertising platform, which was an early leader in delivering advertisements to mobile phones, for an undisclosed sum last year.
Microsoft, whose share of the search market has slipped as Google’s has grown, is trying to recover the initiative in the online advertising market, which is expected to double in size to $80 billion by 2010.
Google has built a $20 billion (£10.2 billion)-a-year business from online advertising, mostly from sponsored links next to search results. It began testing a mobile version of its search-based advertising service in 2006.
Mobile advertising spending in Western Europe is expected to rise from $1 billion in 2007 to $1.5 billion this year, according to eMarketer, the research firm.
Microsoft launches advertisements on mobiles in battle with Google – Times Online
Posted on: May 23, 2008
- In: - | advertisements | battle | Google | in | launches | Microsoft | mobiles | on | Times Online | with
- Leave a Comment
Microsoft has opened a new front in the battle with Google, the search engine group, in the increasingly ferocious struggle for control of the online services market.
The software giant has said that users of its popular e-mail and instant messaging tools on mobile phones will display advertisements for the first time. Those using Windows Live on phones will also see ads.
Mobile telephony is regarded as an increasingly important component of the digital advertising market as new devices, such as Apple’s iPhone, improve the use of web-based services.
While it represents a small part of spending on digital advertising, it has significant potential because of the ability for advertising to be coupled with location using GPS.
Microsoft bought ScreenTonic, an advertising platform, which was an early leader in delivering advertisements to mobile phones, for an undisclosed sum last year.
Microsoft, whose share of the search market has slipped as Google’s has grown, is trying to recover the initiative in the online advertising market, which is expected to double in size to $80 billion by 2010.
Google has built a $20 billion (£10.2 billion)-a-year business from online advertising, mostly from sponsored links next to search results. It began testing a mobile version of its search-based advertising service in 2006.
Mobile advertising spending in Western Europe is expected to rise from $1 billion in 2007 to $1.5 billion this year, according to eMarketer, the research firm.
- In: Experience | Flickr | launches | Unique | Video
- Leave a Comment
Flickr users can now add video clips alongside their photos, a much requested and much anticipated feature that has been promised for over a year.
The puppet version of Shel Israel graciously kicked things off for us by announcing the new feature in the Flickr Video below.
The product is not a YouTube clone by any means. The Flickr team, led by Director of Product Management Kakul Srivastava, spent considerable time debating the feature set and user experience internally before launch.
The goal is not to have people upload long videos or clips of copyrighted material. To reinforce that, videos can be only 90 seconds in length and 150MB in size (however these limitations may be changed later, Srivastava says).
In a phone prebriefing, I was very critical of the length limitation. But the team then brought me in for a demo and I was sold. The short clips are a perfect compliment to event photos, in my opinion.
Videos are treated the same way as photos and are placed alongside those photos in albums and the main stream. Videos can also be tagged (and geotagged) in the same way as photos.
The video player itself is extremely clean, so videos look like photos on pages that include them. Videos can also be embedded, of course, as we’ve done above.
Another great feature is the ability to play the videos from the thumbnail screens as well as the permanent page for the video.
Flickr video also differentiates itself from YouTube by only allowing pro users upload videos (it costs $25/yr to be a pro user), although both free and pro users can view videos. As with photos, videos can be made public or private. They can also be shared/embedded individually or as part of sets. But like YouTube, Flickr is providing an API for programmers to create services that access videos hosted on Flickr.
Other standard Flickr features are also available for video, such as search by tags and descriptions, uploads directly from camera phones, and various licensing options.
With this launch, video sharing sites that have focused on privately shared videos should be worried. These include Motionbox, Viddyou, and Vimeo, among others.
Update: The Flickr blog blatantly rips off our puppet schtick:
.cbw{ padding: 1px; border: 1px solid #b6b6b6; margin: .6em 0 .6em 0 !important;} .cbw a{ color: #3F87BB !important; border: 0 !important; text-decoration: none !important;} .cbw a:hover{ color: #165d91 !important; border: 0 !important; text-decoration: none !important;} .cbw_header{ font-size: .9em; font-weight: bold; position: relative;} .cbw_header_text{ background: #f4f4f4 !important; padding: 1em 1em 1em 1em !important;} .cbw_header_toggle{ display: block; position: absolute; top: 1em; right: 1em; _right: 3.5em; font-weight: bold; cursor: pointer;} .cbw_subheader{ padding: .7em .7em .5em .7em !important; border: 0 !important; margin: 0 !important; font-size: 1.2em !important; background: #f4f4f4 !important; font-weight: bold;} .cbw_subcontent{ font-size: 0.95em; line-height: 1.2em !important; margin: .15em 0 .15em 0 !important; padding: .7em !important; background: white !important; border-top: 2px solid #f4f4f4 !important; border-bottom: 2px solid #f9f9f9 !important; overflow: hidden; height: auto;} .cbw_subcontent p{ margin: .45em .15em .45em .15em !important; padding: 0 !important;} .cbw_subcontent_left{ float: right !important; margin: 0 0 .5em .5em !important;} .cbw img{ max-width: 150px !important; max-height: 150px !important; border: 0 !important; padding: 0 !important;} .cbw img:hover, .cbw_subcontent_left a:hover{ border: 0 !important;} .cbw_subcontent_right{ } .cbw_subcontent table{ width: auto !important;} .cbw_subcontent td{ padding: .15em !important; vertical-align: top !important;} .cbw_subcontent .td_left{ width: 40px !important; font-weight: bold !important;} .cbw_footer{ padding: .8em !important; font-size: .9em !important; text-align: right !important; background: #f9f9f9 !important;} .cbw_footer a{ font-weight: bold; }
.cbw_header_text { display: none; }
minimize
CrunchBase Information
Flickr
Website:
www.flickr.com
Location:
Sunnyvale, California, United States
Acquired:
March 1, 2005 by Yahoo! for $35M in Cash
Former game designers Stewart Butterfield and Caterina Fake created Flickr, an online photo sharing network, in 2004. Flickr, which began as a photo-sharing feature of their gaming project, has since then blossomed into one of the premire… Learn
- In: $50M | court | divorce | Heather Mills | launches | payout
- Leave a Comment
Valleywag - valleywag.wordpress.com 
Recent Comments