Archive for the ‘china’ Category
BEIJING (Reuters) – Olympic sponsors are launching possibly the largest advertising and marketing campaign ever, aiming to etch their brands in the minds of a new generation of Chinese consumers for far beyond the upcoming Games.
The ads range from traditional print and TV to glitzy new on-line media, blanketing a vast country whose citizens place an extraordinarily high value on the Olympic ideal and presumably the companies that support it.
While the risk of a public relations backlash still looms as China finds itself at odds with much of the world on hot-button issues such as Tibet and Sudan, the hoped-for gains far outweigh any possible downside.
“On a global scale, I don’t think you are going to get this kind of investment again,” said Greg Paull, the head of R3, a Beijing-based media consultancy.
R3 — which counts sponsors Coca-Cola Co, Adidas, Yili and Lenovo Group as clients — says the benefits for companies will be enjoyed for years after the last athlete crosses the final finish line next month.
R3 reckons all advertisers in China will spend 19 percent more in 2008 than a year earlier to about $54.3 billion, for an “Olympic effect” of about $8.6 billion in additional spending.
In addition, Olympic sponsors alone will spend 21.8 billion yuan ($3.2 billion) this year, rising 52 percent from 2007, said Paull.
German sportswear maker Adidas, one of 11 national partners of the Beijing Games, is expecting its Olympic tieup to vault it past arch rival Nike Inc in the China market this year.
“Our marketing campaign for China is the largest we have ever done in a single country,” Erica Kerner, director of the Beijing Olympic program for Adidas, told Reuters.
“We see this as a marketing platform that will help us to achieve market leadership in China this year,” she said.
Adidas will use a 360-degree projection theatre to spread its “Together in 2008, Impossible is Nothing” slogan.
ECONOMICS TRUMPS POLITICS
Nike — which sponsors individual athletes and sports groups, but not the Olympics itself — is perhaps underestimating the fact that over 90 percent of Chinese view the Olympics, and companies associated with it, in a positive light.
China is the world’s fastest growing major economy and is seen by multinationals as a crucial market, success in which would give the winners a step up in the global battle for precious market share.
Adidas estimates China will become its second largest market after the United States by 2010, when its stores will grow to 6,300 from over 4,000 now, riding a sports and leisure boom.
But nothing in China comes easy, as Olympic backers found out earlier this year and again last month.
Organizers and sponsors of the Games were rattled when China’s harsh crackdown in Tibet touched off global anti-Chinese protests leading to talk of an Olympic boycott.
“That is a big challenge for all sponsors,” said Paull, the media consultant, referring to the political risks surrounding the Olympics.
“But it is also par for the course, part of doing business in this market,” said Paull.
Tibet is far from the only issue that could tarnish the Games for sponsors and China.
Beijing criticized the International Criminal Court last month after the court charged the president of key ally Sudan with genocide, adding to claims Beijing was only interested in protecting its oil investments in the poor African country.
Some Olympic athletes who have joined Team Darfur, an informal, 300-strong group created by former U.S. speed skater Joey Cheek to draw attention to Sudan, have said they may stage some form of protest while in Beijing.
The possibility foreign-based protestors or home-grown terrorists from Tibet or the restive region of Xinjiang could mar the Games, has prompted extraordinary security measures including emptying Beijing of migrant workers and tighter visa rules.
BIG BUSINESS
But the political backdrop is having little impact on advertisers who are taking advantage of the positive vibes to the pre-Olympic buildup in the capital. And cost is no object.
Coca-Cola is inviting 10,000 people to Beijing for the Games and will dazzle them with what is touted as the world’s largest overhead LCD screen, covering an entire outdoor plaza.
Half of Coke’s guest list are clients and employees from overseas, and another large contingent will be staff volunteers from China to help with its many hospitality events spread throughout Beijing.
“Our people are really excited to be here. It is a win-win,” said Christina Lau, Coke’s director of external affairs based in Beijing.
“We have selected employees who have demonstrated their passion and commitment to Coke and the Olympics,” she said.
BEIJING (Reuters) – Olympic sponsors are launching possibly the largest advertising and marketing campaign ever, aiming to etch their brands in the minds of a new generation of Chinese consumers for far beyond the upcoming Games.
The ads range from traditional print and TV to glitzy new on-line media, blanketing a vast country whose citizens place an extraordinarily high value on the Olympic ideal and presumably the companies that support it.
While the risk of a public relations backlash still looms as China finds itself at odds with much of the world on hot-button issues such as Tibet and Sudan, the hoped-for gains far outweigh any possible downside.
“On a global scale, I don’t think you are going to get this kind of investment again,” said Greg Paull, the head of R3, a Beijing-based media consultancy.
R3 — which counts sponsors Coca-Cola Co, Adidas, Yili and Lenovo Group as clients — says the benefits for companies will be enjoyed for years after the last athlete crosses the final finish line next month.
R3 reckons all advertisers in China will spend 19 percent more in 2008 than a year earlier to about $54.3 billion, for an “Olympic effect” of about $8.6 billion in additional spending.
In addition, Olympic sponsors alone will spend 21.8 billion yuan ($3.2 billion) this year, rising 52 percent from 2007, said Paull.
German sportswear maker Adidas, one of 11 national partners of the Beijing Games, is expecting its Olympic tieup to vault it past arch rival Nike Inc in the China market this year.
“Our marketing campaign for China is the largest we have ever done in a single country,” Erica Kerner, director of the Beijing Olympic program for Adidas, told Reuters.
“We see this as a marketing platform that will help us to achieve market leadership in China this year,” she said.
Adidas will use a 360-degree projection theatre to spread its “Together in 2008, Impossible is Nothing” slogan.
ECONOMICS TRUMPS POLITICS
Nike — which sponsors individual athletes and sports groups, but not the Olympics itself — is perhaps underestimating the fact that over 90 percent of Chinese view the Olympics, and companies associated with it, in a positive light.
China is the world’s fastest growing major economy and is seen by multinationals as a crucial market, success in which would give the winners a step up in the global battle for precious market share.
Adidas estimates China will become its second largest market after the United States by 2010, when its stores will grow to 6,300 from over 4,000 now, riding a sports and leisure boom.
But nothing in China comes easy, as Olympic backers found out earlier this year and again last month.
Organizers and sponsors of the Games were rattled when China’s harsh crackdown in Tibet touched off global anti-Chinese protests leading to talk of an Olympic boycott.
“That is a big challenge for all sponsors,” said Paull, the media consultant, referring to the political risks surrounding the Olympics.
“But it is also par for the course, part of doing business in this market,” said Paull.
Tibet is far from the only issue that could tarnish the Games for sponsors and China.
Beijing criticized the International Criminal Court last month after the court charged the president of key ally Sudan with genocide, adding to claims Beijing was only interested in protecting its oil investments in the poor African country.
Some Olympic athletes who have joined Team Darfur, an informal, 300-strong group created by former U.S. speed skater Joey Cheek to draw attention to Sudan, have said they may stage some form of protest while in Beijing.
The possibility foreign-based protestors or home-grown terrorists from Tibet or the restive region of Xinjiang could mar the Games, has prompted extraordinary security measures including emptying Beijing of migrant workers and tighter visa rules.
BIG BUSINESS
But the political backdrop is having little impact on advertisers who are taking advantage of the positive vibes to the pre-Olympic buildup in the capital. And cost is no object.
Coca-Cola is inviting 10,000 people to Beijing for the Games and will dazzle them with what is touted as the world’s largest overhead LCD screen, covering an entire outdoor plaza.
Half of Coke’s guest list are clients and employees from overseas, and another large contingent will be staff volunteers from China to help with its many hospitality events spread throughout Beijing.
“Our people are really excited to be here. It is a win-win,” said Christina Lau, Coke’s director of external affairs based in Beijing.
“We have selected employees who have demonstrated their passion and commitment to Coke and the Olympics,” she said.
BEIJING (Reuters) – Olympic host Beijing saw hazy pollution lift on Tuesday, but a damning Amnesty International report brought into sharp view tensions over China’s human rights policies ten days before the Games begin.
With the 2008 Olympic Games due to open in the shining Bird’s Nest Stadium on August 8, the human rights group on Tuesday gave a scathing assessment of China’s record, saying many of its citizens’ protections and freedoms have shrunk, not expanded, in the seven years since Beijing won the right to hold the Games.
China had not honoured vows to improve rights that officials made in lobbying for the Games, and was not living up to commitments as an Olympic host, Amnesty International stated in the report released in Hong Kong.
“There has been no progress towards fulfilling these promises, only continued deterioration,” it said in the report, titled “The Olympics countdown – broken promises”.
“The authorities have used the Olympic Games as pretext to continue, and in some respects, intensify existing policies and practices which have led to serious and widespread violations of human rights,” it said in the report released in Hong Kong.
Amnesty said Chinese authorities had targetted human rights defenders, journalists and lawyers to “silence dissent” ahead of the Games, jailing dissidents such as prominent AIDS activist Hu Jia and often intimidating their families.
A Chinese government spokesman dismissed the Amnesty report as a product of habitual bias that ignored big improvements.
“This is a statement that anyone who knows China cannot agree with,” the Chinese Foreign Ministry’s chief spokesman Liu Jianchao told a news conference in Beijing. “I hope Amnesty International can take off the coloured glasses it has been wearing for years and look at China fairly and objectively.” Continued…
The death toll from the earthquake in China’s Sichuan province has increased to more than 51,000, with another 30,000 people missing.
Officials revised the figure as they made a renewed international appeal for 3.3m tents for survivors of the quake.
Three days of national mourning for victims of the 12 May disaster has now come to an end.
The Olympic torch relay has resumed, but organisers said the Sichuan leg would be delayed because of the quake.
New town planned
A Chinese government spokesman said on Thursday that the death toll in last week’s quake had now reached 51,151, with 29,328 missing and nearly 300,000 injured.
The official death toll on Wednesday was around the 41,000 mark.
The torch relay resumed in Ningbo on Thursday
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Chinese officials say one of the towns worst affected by the earthquake – Beichuan – will be rebuilt on a completely new site.
State media say the location has not yet been decided but is likely to be about 20km (12 miles) from the current town, where 70% of buildings were destroyed.
The 7.9 magnitude quake left some 5m people homeless, with many still sheltering in the open under makeshift tarpaulins more than 10 days after the disaster.
China’s leaders have promised a 70bn yuan ($10 bn; £5bn) reconstruction fund.
Officials have warned that any corrupt practices linked to relief supplies for the quake will be severely punished.
Both domestic and international aid has been flowing into the earthquake zone, with supply planes landing from countries including the US, Russia and Singapore.
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A massive search and rescue operation is under way in south-western China after one of the most powerful earthquakes in decades.
Troops have arrived in Wenchuan county at the epicentre, which was largely cut off by the quake – but heavy rain is hampering rescue operations.
Elsewhere in Sichuan province, frantic efforts are being made to reach thousands of people under the rubble.
The death toll is now more than 12,000, officials say, and looks set to rise.
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In one city, Mianyang, near the epicentre, more than 18,000 people are said to be buried under the rubble and 3,629 have been confirmed dead, state news agency Xinhua reports.
In the nearby town of Mianzhu, at least 4,800 people are trapped under the rubble and massive landslides have buried roads to outlying villages, Xinhua says.
Premier Wen Jiabao was quick to reach the scene and urged rescuers to clear roads into the worst-hit areas as fast as possible.
“As long as there is even a little hope, we will redouble our efforts 100 times and will never relax our efforts,” he told crying locals through a loudhailer in the badly hit Dujiangyan city, south-east of the epicentre.
The health ministry has made an urgent appeal for people to give blood to help the injured.
- In: 746 | Asia-Pacific | BBC NEWS | china | for | Search | survivors
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A massive search and rescue operation is under way in south-western China after one of the most powerful earthquakes in decades.
Troops have arrived in Wenchuan county at the epicentre, which was largely cut off by the quake – but heavy rain is hampering rescue operations.
Elsewhere in Sichuan province, frantic efforts are being made to reach thousands of people under the rubble.
The death toll is now more than 12,000, officials say, and looks set to rise.
|
|
In one city, Mianyang, near the epicentre, more than 18,000 people are said to be buried under the rubble and 3,629 have been confirmed dead, state news agency Xinhua reports.
In the nearby town of Mianzhu, at least 4,800 people are trapped under the rubble and massive landslides have buried roads to outlying villages, Xinhua says.
Premier Wen Jiabao was quick to reach the scene and urged rescuers to clear roads into the worst-hit areas as fast as possible.
“As long as there is even a little hope, we will redouble our efforts 100 times and will never relax our efforts,” he told crying locals through a loudhailer in the badly hit Dujiangyan city, south-east of the epicentre.
The health ministry has made an urgent appeal for people to give blood to help the injured.
CHINA has poured cold water on opposition and Western claims that an arms shipment to Zimbabwe was to be used in a clampdown against MDC-T supporters, pointing out that Harare placed the order last year.
A spokesperson from the Chinese Foreign Ministry, Jiang Yu, has stated the arms contract was signed last year contrary to claims that it was related to the current election situation in Zimbabwe.
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“This is normal trade in military products between the two countries,” Jiang told a Press briefing in Beijing.
She added that the shipment was “irrelevant” to what was taking place in Zimbabwe at the moment.
Jiang also reiterated China’s long-held foreign policy that its economic dealings with other countries, including the sale of arms, adhered to a strict policy of non-interference in their sovereign affairs — a stance that has boosted the emerging power’s ties with Africa, much to the chagrin of the West.
This is contrary to claims in some quarters that the Government intends to use the arms in a clampdown on opposition MDC-T supporters.
On Monday, Justice, Legal and Parliamentary Affairs Minister Cde Patrick Chinamasa pointed out that Zimbabwe had a right to arm itself to defend its sovereignty and territorial integrity while dismissing suggestions that the military would want to use the arms against civilians.
The European Union, the United States and their allies slapped an arms ban on Zimbabwe in 2002 and observers have said in such a situation, it was only natural that the country would increase such trade with traditional partners such as China.
“Japan, China pledge to bolster ties with Hu’s visit
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Yang Jiechi (L) talks with Yasuo Fukuda |
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TOKYO (AFP) — Japan and China pledged Friday to build on a recent thaw in icy relations when President Hu Jintao visits in May, setting aside differences over Tibet, disputed gas fields and poisoned dumplings.
Chinese Foreign Minister Yang Jiechi met Prime Minister Yasuo Fukuda and other top officials as part of a trip aimed at clearing the way for Hu’s trip, which will be the first visit here by a Chinese head of state in a decade.
‘China would like to build a framework with Japan through the visit (by Hu) so that the two countries will prosper in the long term,’ Yang told reporters.
‘I showed my appreciation to Prime Minister Fukuda as he said he supported a successful Olympics in China,’ he said.
The ministers appeared to have largely steered clear of the sensitive issue of Tibet on the second day of Yang’s visit, though the Japanese government’s number two, Chief Cabinet Secretary Nobutaka Machimura, said he had raised it briefly.
‘I only said there was a problem’ in Tibet, Machimura said. ‘I hear the foreign ministers discussed the matter for quite a long time last night.’
Foreign Minister Masahiko Komura called for more transparency and dialogue over Tibet when he met his Chinese co”
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SELLING TO THE OTHER THREE BILLION A cellphone shop in Accra, Ghana, which carries and repairs a variety of handsets.
If you need to reach Jan Chipchase, the best, and sometimes only, way to get him is on his cellphone. The first time I spoke to him last fall, he was at home in his apartment in Tokyo. The next time, he was in Accra, the capital of Ghana, in West Africa.
Several weeks after that, he was in Uzbekistan, by way of Tajikistan and China, and in short order he and his phone visited Helsinki, London and Los Angeles. If you decide not to call Jan Chipchase but rather to send e-mail, the odds are fairly good that you’ll get an “out of office” reply redirecting you back to his cellphone, with a notation about his current time zone — “GMT +9” or “GMT -8” — so that when you do call, you may do so at a courteous hour.
‘‘HUMAN-CENTERED DESIGN’’ Chipchase talks to Accra street vendors about what an ideal phone (ideally made by Nokia) might do.
Keep in mind, though, that Jan Chipchase will probably be too busy with his job to talk much anyway. He could be bowling in Tupelo, Miss., or he could be rummaging through a woman’s purse in Shanghai. He might be busy examining the advertisements for prostitutes stuck up in a São Paulo phone booth, or maybe getting his ear hairs razored off at a barber shop in Vietnam. It really depends on the moment.
Chipchase is 38, a rangy native of Britain whose broad forehead and high-slung brows combine to give him the air of someone who is quick to be amazed, which in his line of work is something of an asset. For the last seven years, he has worked for the Finnish cellphone company Nokia as a “human-behavior researcher.” He’s also sometimes referred to as a “user anthropologist.” To an outsider, the job can seem decidedly oblique.
His mission, broadly defined, is to peer into the lives of other people, accumulating as much knowledge as possible about human behavior so that he can feed helpful bits of information back to the company — to the squads of designers and technologists and marketing people who may never have set foot in a Vietnamese barbershop but who would appreciate it greatly if that barber someday were to buy a Nokia.
What amazes Chipchase is not the standard stuff that amazes big multinational corporations looking to turn an ever-bigger profit. Pretty much wherever he goes, he lugs a big-bodied digital Nikon camera with a couple of soup-can-size lenses so that he can take pictures of things that might be even remotely instructive back in Finland or at any of Nokia’s nine design studios around the world. Almost always, some explanation is necessary.
A Mississippi bowling alley, he will say, is a social hub, a place rife with nuggets of information about how people communicate. A photograph of the contents of a woman’s handbag is more than that; it’s a window on her identity, what she considers essential, the weight she is willing to bear. The prostitute ads in the Brazilian phone booth? Those are just names, probably fake names, coupled with real cellphone numbers — lending to Chipchase’s theory that in an increasingly transitory world, the cellphone is becoming the one fixed piece of our identity.
Last summer, Chipchase sat through a monsoon-season downpour inside the one-room home of a shoe salesman and his family, who live in the sprawling Dharavi slum of Mumbai. Using an interpreter who spoke Tamil, he quizzed them about the food they ate, the money they had, where they got their water and their power and whom they kept in touch with and why. He was particularly interested in the fact that the family owned a cellphone, purchased several months earlier so that the father, who made the equivalent of $88 a month, could run errands more efficiently for his boss at the shoe shop. The father also occasionally called his wife, ringing her at a pay phone that sat 15 yards from their house.
Chipchase noted that not only did the father carry his phone inside a plastic bag to keep it safe in the pummeling seasonal rains but that they also had to hang their belongings on the wall in part because of a lack of floor space and to protect them from the monsoon water and raw sewage that sometimes got tracked inside. He took some 800 photographs of the salesman and his family over about eight hours and later, back at his hotel, dumped them all onto a hard drive for use back inside the corporate mother ship. Maybe the family’s next cellphone, he mused, should have some sort of hook as an accessory so it, like everything else in the home, could be suspended above the floor.
This sort of on-the-ground intelligence-gathering is central to what’s known as human-centered design, a business-world niche that has become especially important to ultracompetitive high-tech companies trying to figure out how to write software, design laptops or build cellphones that people find useful and unintimidating and will thus spend money on.
Several companies, including Intel, Motorola and Microsoft, employ trained anthropologists to study potential customers, while Nokia’s researchers, including Chipchase, more often have degrees in design. Rather than sending someone like Chipchase to Vietnam or India as an emissary for the company — loaded with products and pitch lines, as a marketer might be — the idea is to reverse it, to have Chipchase, a patently good listener, act as an emissary for people like the barber or the shoe-shop owner’s wife, enlightening the company through written reports and PowerPoint presentations on how they live and what they’re likely to need from a cellphone, allowing that to inform its design.
- In: by way of Tajikistan | Cellphone | china | end | global | Help | Helsinki | London | Los Angeles | New York Times | Nokia | Poverty | Uzbekistan
- Leave a Comment
SELLING TO THE OTHER THREE BILLION A cellphone shop in Accra, Ghana, which carries and repairs a variety of handsets.
If you need to reach Jan Chipchase, the best, and sometimes only, way to get him is on his cellphone. The first time I spoke to him last fall, he was at home in his apartment in Tokyo. The next time, he was in Accra, the capital of Ghana, in West Africa.
Several weeks after that, he was in Uzbekistan, by way of Tajikistan and China, and in short order he and his phone visited Helsinki, London and Los Angeles. If you decide not to call Jan Chipchase but rather to send e-mail, the odds are fairly good that you’ll get an “out of office” reply redirecting you back to his cellphone, with a notation about his current time zone — “GMT +9” or “GMT -8” — so that when you do call, you may do so at a courteous hour.
‘‘HUMAN-CENTERED DESIGN’’ Chipchase talks to Accra street vendors about what an ideal phone (ideally made by Nokia) might do.
Keep in mind, though, that Jan Chipchase will probably be too busy with his job to talk much anyway. He could be bowling in Tupelo, Miss., or he could be rummaging through a woman’s purse in Shanghai. He might be busy examining the advertisements for prostitutes stuck up in a São Paulo phone booth, or maybe getting his ear hairs razored off at a barber shop in Vietnam. It really depends on the moment.
Chipchase is 38, a rangy native of Britain whose broad forehead and high-slung brows combine to give him the air of someone who is quick to be amazed, which in his line of work is something of an asset. For the last seven years, he has worked for the Finnish cellphone company Nokia as a “human-behavior researcher.” He’s also sometimes referred to as a “user anthropologist.” To an outsider, the job can seem decidedly oblique.
His mission, broadly defined, is to peer into the lives of other people, accumulating as much knowledge as possible about human behavior so that he can feed helpful bits of information back to the company — to the squads of designers and technologists and marketing people who may never have set foot in a Vietnamese barbershop but who would appreciate it greatly if that barber someday were to buy a Nokia.
What amazes Chipchase is not the standard stuff that amazes big multinational corporations looking to turn an ever-bigger profit. Pretty much wherever he goes, he lugs a big-bodied digital Nikon camera with a couple of soup-can-size lenses so that he can take pictures of things that might be even remotely instructive back in Finland or at any of Nokia’s nine design studios around the world. Almost always, some explanation is necessary.
A Mississippi bowling alley, he will say, is a social hub, a place rife with nuggets of information about how people communicate. A photograph of the contents of a woman’s handbag is more than that; it’s a window on her identity, what she considers essential, the weight she is willing to bear. The prostitute ads in the Brazilian phone booth? Those are just names, probably fake names, coupled with real cellphone numbers — lending to Chipchase’s theory that in an increasingly transitory world, the cellphone is becoming the one fixed piece of our identity.
Last summer, Chipchase sat through a monsoon-season downpour inside the one-room home of a shoe salesman and his family, who live in the sprawling Dharavi slum of Mumbai. Using an interpreter who spoke Tamil, he quizzed them about the food they ate, the money they had, where they got their water and their power and whom they kept in touch with and why. He was particularly interested in the fact that the family owned a cellphone, purchased several months earlier so that the father, who made the equivalent of $88 a month, could run errands more efficiently for his boss at the shoe shop. The father also occasionally called his wife, ringing her at a pay phone that sat 15 yards from their house.
Chipchase noted that not only did the father carry his phone inside a plastic bag to keep it safe in the pummeling seasonal rains but that they also had to hang their belongings on the wall in part because of a lack of floor space and to protect them from the monsoon water and raw sewage that sometimes got tracked inside. He took some 800 photographs of the salesman and his family over about eight hours and later, back at his hotel, dumped them all onto a hard drive for use back inside the corporate mother ship. Maybe the family’s next cellphone, he mused, should have some sort of hook as an accessory so it, like everything else in the home, could be suspended above the floor.
This sort of on-the-ground intelligence-gathering is central to what’s known as human-centered design, a business-world niche that has become especially important to ultracompetitive high-tech companies trying to figure out how to write software, design laptops or build cellphones that people find useful and unintimidating and will thus spend money on.
Several companies, including Intel, Motorola and Microsoft, employ trained anthropologists to study potential customers, while Nokia’s researchers, including Chipchase, more often have degrees in design. Rather than sending someone like Chipchase to Vietnam or India as an emissary for the company — loaded with products and pitch lines, as a marketer might be — the idea is to reverse it, to have Chipchase, a patently good listener, act as an emissary for people like the barber or the shoe-shop owner’s wife, enlightening the company through written reports and PowerPoint presentations on how they live and what they’re likely to need from a cellphone, allowing that to inform its design.
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