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Grand Theft Auto IV, the latest iteration of the hit video game franchise, racked up first-week sales of $500 million, Take-Two Interactive, the game’s publisher, plans to announce on Wednesday. The report exceeded the sales expectations of analysts.
The company is expected to report it sold six million copies of the graphically violent game, 3.6 million of them on the first day.
The sales exceed projections of industry analysts who were estimating that some five million consumers would purchase the game in the first two weeks.
The significance of the sales extends beyond buoying Take-Two, a company that has had its share of legal, financial and management struggles in the last few years. The company is the subject of a $2 billion hostile takeover effort by Electronic Arts, which is offering Take Two shareholders $25.74 a share for control of the company. If Take-Two can exceed sales expectations on Grand Theft Auto IV, it has the potential to drive up the share price and force Electronic Arts to raise its offer.
On Tuesday, Take Two’s shares closed at $26.35, up 29 cents.
Electronic Arts’ takeover bid turned hostile after Take-Two management said that it would not negotiate an acquisition agreement with Electronic Arts — or any suitor — until after the release of Grand Theft Auto IV. Now that the game is out, Take-Two may well have entered discussions with Electronic Arts and possibly other suitors who covet the Grand Theft Auto franchise, but Take-Two has declined to comment on whether such discussions are taking place.
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